McChurch (thanks to Bob Hyatt)
Bob Hyatt has a great article about the franchising of church bodies and services through “satellite” campuses that have become popular over the last few years.
Being once on the staff of a “Fellowship Church” here in Denver and watching closely as this took shape down in Dallas when Ed implemented it, I agree wholeheartedly with Bob’s assessment. I wrote a bit about about the broader issue here, but sum up, using “corporate” tactics to attract people to church is destined to fail because it glosses over Jesus’ primary message in the first place. The immediate returns might appear good, but the long-term effects on people and spirituality are, from my perspective, potentially horrendous; creating an ugly self-centered commoditized faith.
Check out Bob’s article here.